Technology's ever-pervading permeation into every last fiber
and morsel of society has caused a dramatic upheaval in the way we live, work
and entertain ourselves. Thanks to the disruptive nature of the internet, the
rate of change has only increased exponentially in recent years.
Yet, with so much change in the world today, and a
nearly-instantaneous access to the globe's population through mediums such as
social media and online search, many people are still left perplexed by how
they can utilize the powerful technology inherently available through the
internet, to actually make money online.
The truth? It's not easy making money online today. With so
much competition and so many people and headlines vying for our attention,
sifting through and finding reputable sources to generate any respectable
amount of income through the web has become an ever-increasing challenge.
Often, what happens is that we run into unscrupulous
Internet Marketers (IMs) who have less-than altruistic intentions of extracting
money from you rather than helping you to make it. However, this isn't
something new. People have been falling for networking marketing, pyramid
schemes, and affiliate marketing scams since before the start of the net.
So, where are we supposed to turn to make money the
legitimate way online? This isn't just about generating passive income; this is
also about finding ways and means to create an active income through the
conveniences afforded to us by the internet that will not only help us with our
debt obligations, but also empower us to save, invest and get really rich in
the future.
It's not easy by any
means. Anyone that tells you otherwise isn't being transparent with you. It
takes an enormous amount of effort and authority-building before you can really
start getting rich through your online income-producing activities.
However, there are some basic methods for making a respectable amount of cash
in the short term.
Pain
Versus Pleasure
Before I talk about some
of the methods for making money online, I wanted to address the role of pain
versus pleasure. Every decision that we make in life is weighed on a
pain-versus-pleasure scale. We will always do more to avoid pain than we
will to gain pleasure, plain and simple. However, this is also what holds
us back from succeeding in any endeavor.
Let me explain...
Now, making money online
should seem like a pleasurable activity. Why wouldn't we do just about anything
to see things through, since it would be a major source of pleasure,
right? Wrong. In the beginning, like anything else, we might get really excited
about it. We might also set our hopes very high. But that all comes crashing
down when we begin to fail.
The problem? In order to
make serious amounts of money online, you need to the most amount of work for
the least initial return, not the least amount of work for the greatest return.
Translation — major amounts of pain. That's also the problem with how
affiliate marketers, network marketers, and IMs attempt to sell you the
"dream," so to speak.
When people buy into the
hype, they set their expectations extremely high. All they need to do is
send a few emails out, and voila, instant millions overnight. Well, clearly it
doesn't quite work like that. The issue at heart is that we will always do more
to avoid pain than to gain pleasure in the short term, not in the long term.
That's why it's so hard
to quit bad habits or do anything else that requires any semblance of struggle.
The human mind is hardwired to avoid pain in the short term, not in the long
term. It's part of our survival instinct. However, you can easily overcome this
in the long term as long as you set your expectations the right way.
What
Are The Best Ways
As someone who's been
immersed in a number of online industries for quite some time, I know a
thing or two about what it takes to succeed in this arena. However, just like
you, I started at ground zero with little knowledge, but a great deal of
passion. What I learned along the way were some invaluable lessons from
failure that hurt at the time, but helped immensely in the grand scheme of
things.
Today, if you're at all
serious about succeeding in any endeavor, whether online or offline, you have
to deliver enormous amounts of value. Yes, you have to do the most amount of
work for the least initial return. This is especially true online. Why? Because
it takes time to build authority and create an audience, two primary
ingredients necessary to succeed in the wonderful world of commerce on the
web.
Every successful business
and person has delivered a tremendous amount of value at the outset. They did
the most amount of work, and they inspected every detail meticulously, to
ensure that they were doing right by their customers. As long as you keep that
in mind, and you don't look for a quick buck, you'll succeed in the long
term.
·
Find your
niche — Figure out what you're
good at or what you want to be good at. You don't need to be an expert right
now, but you do need to decide where you're going to fit in if you're at all
serious about making serious cash in the long term.
·
Build a blog
on a custom domain — Your blog
is your virtual home. Without it, you've no place to filter all that traffic
and people interested in what you have to say. But don't build a blog on a
subdomain like yoursite.wordpress.com, create a blog with a custom domain like
www.yoursite.com.
·
Always add
value — Adding value over time
creates authority, and authority breeds trust, which in turn helps to grow your
audience and readership. Without a significant following, you'll find it hard
to gain any traction online. It simply takes time.
·
Create an
email list and treat them right —
One of the best ways to make money online is by marketing to an
actively-interested group of email subscribers. While most people think that
email marketing is dead, that's far from the truth. This is your greatest
potential source of income online. Think of it as your money tree.
·
Don't
sacrifice morals for a quick buck —
At the outset, you'll want to do all sorts of things to make money online, but
don't sacrifice your morals for a quick buck. Not only will you put people off,
but you'll lose Google's trust. You also shouldn't concern yourself with things
like Adsense or other ads on a blog before you have around 100,000 visitors per
day. Yes, per day.
The point? Think about
the long-term results of your activities. It will seem frustrating in the beginning.
Then again, everything worthwhile is going to be difficult. It will take time.
Stick it out and don't give up. In the meanwhile, here are some of the best and
most legitimate ways you can make money online in the short and long term.
#1 —
Write And Sell An Ebook
If you have a propensity
for writing and you can slay with your prose, consider writing an ebook. While
the market has certainly become saturated as of late, books that help teach
people about a technical topic still sell extremely well. This is a great
source of passive income but does require a large amount of effort at the
outset before any money is generated.
You can sell your ebooks
through Amazon's Kindle program or Apple's iTunes Connect,
which gives you access to a large majority of the digital-book reading market
and the barriers for entry are incredibly low. You don't need to invest lots of
money to make this happen, but you do need to invest lots of time, not only in
writing the ebooks, but in marketing them as well.
#2
— Sell Audiobooks With Audible
I've been in the
audiobook-selling business for some time now and have over 3 dozen titles
to my name. I know a thing or two about audiobooks. And, what I've noticed
recently is that audiobooks are growing in popularity as their digital-ebook
counterparts are becoming less and less popular.
People are turning to
audio and visuals when it comes to technical subjects. However, you should
consider doing an ebook first and turning it into an audiobook through a
resource like Audible's ACX platform. You can hire a producer either
through a royalty share program, so you don't have to shell out upfront cash,
or you can do a pay-per-hour hire as well.
#3
— Create An App
Yes, this is far more
technical. Unless you have the right app-development skills, doing this is
going to be a significant undertaking. But, apps are also a great source
of passive incomewhen done the right way. You can reach a massive audience
of smartphone users by building a great app.
However, like anything
else truly worthwhile, apps require a significant investment of your time or
money upfront. If you don't have the skills, then you have to hire someone who
can assist you in creating a great app. But first you need to come up with an
idea that will sell. Do the proper market research and analytics to come up
with the right app.
#4
— Use Mechanical Turk
Mechanical Turk is
Amazon's take on micro-jobs. These are small miniscule-jobs that you can do for
other people, which they call HITs, or Human Intelligence Tasks. These are super
simple tasks that anyone can do. Some examples are listing off some URLs with
certain kinds of images for one cent, or recording a few phrases with a
microphone for 6 cents.
Yes, they don't pay much,
but if you string together hundreds of well-paying HITs, you can make a bit of
money quickly online if you're in a crunch for cash. Also, it's important to
note that you can also employ people with HITs to help you with whatever
micro-tasks you might have.
#5
— Offer Gigs On Fiverr
If you have some
professional experience in graphic design, accounting, social media marketing,
web development or SEO training, for example, you could offer gigs on
Fiverr starting at $5 per job. You could perform a valuable service that you
could also up-sell to make more money per gig.
Fiverr is one of the
biggest providers in the gig economy on the web and you can sell a wide variety
of services and products through this medium. Do the research and find out what
you can offer. However, keep in mind that like any other money-making task, it
takes time to succeed here. And stellar reviews will help you
generate more and more income over time.
#6
— Sell Professional Services On Upwork or 99Designs
Upwork and 99Designs are
two of the biggest resources for selling just about any professional service
under the sun. If you have extensive experience in a field, you might want to
consider selling your services through one of these sites. 99Designs only
applies to graphic design while Upwork applies to nearly every other
professional service.
However, like anything
else, the beginning will be difficult. Before you have a significant track
record and extensive reviews, sourcing work in one of these highly-competitive
platforms will be difficult. Find the most successful people in your niche
and try to model your approach and online profile after theirs.
#7
— Build A Blog
One of the most
exhaustive endeavors when it comes to making money online is to build a
blog. But we all know that building a blog with real readership is difficult.
It takes a lot of work. And I'm speaking from experience. However, once you
reach a certain point, the progress and momentum sways in your favor and it
becomes far easier.
Blogs can easily generate
tens of thousands of dollars to hundreds of thousands of dollars per month when
done right. Yes, that much. But it won't be easy to get there. However, looking
back on it, a year from now you'll wish you started today. So why wait another
moment?
#8
— Email Marketing
Email marketing is at the
heart of every successful endeavor on the web. For those serious about making
money online, email marketing is certainly where it's at. But it has to be done
the right way. Before you even try to market anything to anyone via an email
list, be sure that they're people that subscribed and opted in directly to you.
When you try to market to
people via email out of the blue, you won't find as much success. But, if those
email subscribers are actively and keenly interested in what you have to say,
and they signed up directly through your blog or site, your success rates will
be much higher.
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